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Prabhat Dairy flourishes in NE

Correspondent / PR

Guwahati, November 08, 2017: Prabhat Dairy Limited, (BSE Code: 53935 & NSE Code: PRABHAT), India’s one of the fastest growing integrated milk and dairy products company catering to retail and institutional customers, is now firming up its presence in North East markets by launching its Ultra-High Processed (UHT) milk. This move comes after the company unveiled its new identity and Vision 2020 last month, where the management had announced an ambitious pan-India expansion plan. 

A top B2B player, Prabhat Dairy is now on its way to become the fastest growing company in B2C category in the North East markets, where the management is determined to capture 10% market share by FY 2019 and firm up the scale in institutional business. The Company which manufactures fresh, dry, frozen, cultured and fermented dairy products, including pasteurized milk, flavoured milk, sweetened condensed milk, ultra-heat treatment (UHT) milk, yoghurt, dairy whitener, clarified butter (ghee), ice-cream, milk powder, ingredients for baby foods, lassi and chaas is targeting to achieve 7lakh litres of milk sale per month from North East states.

The market for UHT milk is growing exponentially with a CAGR of 32% and the company aims to be a major contributor to the industry. To achieve the growth targets, the Company has planned to leverage its existing presence in the region by expanding its product portfolio.

On the occasion, explaining the rationale of entering the North East markets, the Chief Marketing Officer and Business Head, Prabhat Dairy Limited, Nidhi Nirmal said, “North East India is one of our primary target markets for our national expansion as it is one of the fastest growing in India, especially in Tetra Pak segment. We have strategized our products in line with the local demand as understand the requirements of the region since we already have presence here for a while.

The market for UHT is growing fast and so is the demand for Tetra Paks is emerging as a preferred option of milk consumption in the North Eastern states. Our core focus would be to build Strong Consumer Connect as we are looking to launch more products in the region soon.”

The Company launched three variants of UHT milk namely Toned, Double-Toned and Skimmed versions which would be available in 1 litre tetra Paks.

Key Highlights of Prabhat Dairy’s Growth Roadmap of ‘Vision 2020’: Prabhat Dairy, through its strong forward and backward integration, has targeted to become a leadership brand of India by expanding its product portfolio, national footprint and higher sales realisations. While expanding the retail products portfolio, the Company is set to leverage the brand Prabhat with further innovation. It will focus more on increasing the share of value added products like Cheese, Paneer, Shrikhand, Curd, Ice-cream, Flavoured & UHT Milk.

New product launches planned in next six months to boost the sales: New ‘Milk’ variants to stir the market

Under the new logo, Prabhat is set to launch variants of Tetra Pak Milk. With sound R&D, a new range of pure milk will soon hit in major markets. Further, in Tetra Pak Milk variants, 1 litre and 200 ml. SKU, Tetra PakCream - 1 Ltr and 200 Ml SKU, Tetra Pak Lassi - 200 ML and Milk Shake - 200 ML will be launched soon. The Company is expecting to achieve incremental revenue of more than Rs. 100 crore only from all - Tetra Pak.

U.S. team to search for WW II dead


Agartala / Kolkata, November 9, 2017: Investigators from the Defense POW/MIA Accounting Agency (DPAA) returned to India this week to continue the search for remains of U.S. personnel missing since World War II.  Last year, DPAA deployed a team to northeast India for 30 days in search of remains for unaccounted-for U.S. airmen, and this is their fifth mission to India since 2013. 

There are approximately 400 U.S. airmen missing in India, most of whose remains are believed to be located in the Himalayan Mountains in northeast India.  During World War II, the United States provided supplies to the Chinese Army by flying over the Himalayas, a route known as “The Hump.” 

Many of these aircraft went missing and were never found in the mountainous terrain.

During DPAA’s missions in 2015 and 2016, remains were recovered and are in the process of being identified through DNA testing.  One set of remains from the 2015 recovery mission was positively identified as U.S. Army Air Forces 1st Lt. Robert E. Oxford.  In 2016, a local villager turned over additional remains thought to be associated with another U.S. crash site.

This year, the team will conduct a similar mission in northeast India, surveying several different sites from those visited during the 2016 investigation effort.

MaryKay Carlson, the Chargé d’Affaires at the U.S. Embassy in New Delhi said, “The United States works with governments around the world to provide the fullest possible accounting for our missing personnel to their families and the nation. This is the fifth DPAA mission to India since 2013, demonstrating successful cooperation between the governments of India and the United States.  This positive relationship underscores the dedication each nation brings to this humanitarian mission.”

DPAA’s mission is to provide the fullest possible accounting for U.S. missing personnel to their families and the nation. 

Ban on Amur Falcon hunting


Agartala, November 8, 2017: Deputy Commissioner of Phek district Kovi Meyase in an order on informed of the illegality and prohibition of the hunting, killing or possessing Amur Falcon. The order further informed all concern to shun from hunting or killing the migratory birds during their sojourn along the Tizu River. 

Any person found killing/hunting or in possession of these birds will be liable for strict action as lay down by law, stated the order.

Hunting or killing of the aforementioned birds is a contravention to Schedule-IV of the Wildlife (Protection) Act, 1972, added the order.

The DC in the order also apprised that India, as a signatory to the Convention on Migratory Species (CMS), is duty bound to prevent this massacre, provide safe passage, as well as draw up appropriate action plans for the long term conservation of this bird.

Senior Tripura bureaucrat dies


Agartala, November 7, 2017: A senior civil service official, Bimal Reang, passed away after a brief illness. He was last posted as Additional District Magistrate of north Tripura district with headquarters at Dharmanagar. 

The nominated IAS official went to Bangalore for treatment for his lung infection where he breathed last. He was 55.

Before begging his career in Tripura Civil Service (TCS) Reang was involved in community welfare activities. He led Bru Youth Association which was raised to voice concern for over 40000 Bru or Reang refugees took refuge in Tripura from strife torn districts of Mizoram in 1997. 

NFR gets new Sr Deputy General Manager


Maligaon, November 6, 2017: Raj Kumar Mangla a Mechanical Engineer from Indian Railway Service of Mechanical Engineer, 1984 batch has joined as the new Sr. Deputy General Manager of NF Railway. Prior to his elevation he was working as the Divisional Railway Manager of Kharagpur Division under South Eastern Railway.


He has wide experience of working in various capacities in Central Railway, Southern Railway, North Central Railway, Central Organisation For Modernisation of Workshop (COFMOW), Indian Railway Institute of Mechanical & Electrical Engineering (IRIMEE). He also worked as Group General Manager in RITES and as Chief Workshop Manager, Kharagpur Workshop. 



Maligaon, November 6, 2017: Raj Kumar Mangla a Mechanical Engineer from Indian Railway Service of Mechanical Engineer, 1984 batch has joined as the new Sr. Deputy General Manager of NF Railway. Prior to his elevation he was working as the Divisional Railway Manager of Kharagpur Division under South Eastern Railway.

He has wide experience of working in various capacities in Central Railway, Southern Railway, North Central Railway, Central Organisation For Modernisation of Workshop (COFMOW), Indian Railway Institute of Mechanical & Electrical Engineering (IRIMEE). He also worked as Group General Manager in RITES and as Chief Workshop Manager, Kharagpur Workshop. 

Ishu enters Kolkata IFF


Guwahati, November 6, 2017: Good news for Assamese cinema, “Ishu”, the feature film debut of critic-turned filmmaker Utpal Borpujari produced by Children’s Film Society, India (CFSI), has been selected for the Indian Languages Competition at the 23rd Kolkata International Film Festival, one of India’s most prominent international film festivals. 

The film, which marks the screen debut of Kapil Garo from Sonapur Barosojiya village on the outskirts of Guwahati in the title role, will compete with nine other Indian films in variious langauges for the top honours at the festival. In the continuing strong relation between Assamese cinema and literature, Ishu is a big screen adaptation of Manikuntala Bhattacharjya’s children’s novel of the same name.

The film also stars two-time National Award (Special Jury Mention)-winning actor Bishnu Kharghoria and National Award-winning Manipuri actress Tonthoingambi Leishangthem Devi, along with veterans like Chetana Das and Pratibha Choudhury and talented younger actors like Monuj Borkotoky, Dipika Deka and Nibedita Bharali. Others in the cast include Mahendra Das, Rajesh Bhuyan, Naba Kumar Baruah, Monuj Gogoi, etc. Other child actors in the film include Mahendra Rabha, Srabanta Rabha and Uday Rabha.

The film uses sand animation by the talented Diganta Madhab Goswami to depict two folk tales that are told to the protagonist by his aunt and grandmother.

The film’s dialogue, with emphasis on how the Rabha people living near Goalpara area speak Assamese with a particular accent, has been written by Borpujari in collaboration with award-winning theatre director Sukracharjya Rabha of the famed Badungduppa Kala Kendra of Rampur, Agia.

Several actors from the Badungduppa group, including Dhananjay Rabha and Basanta Rabha, have acted in pivotal roles in the film, which has been shot in pristine locations of several Rabha tribal vilages near Agia in Goalpara, located on the south bank of the mighty Brahmaputra.

It may be mentioned that NSD graduate and actress Pranami Bora conducted an 8-day workshop for the actors of the film at Badungduppa Kala Kendra premises, and Madan Rabha and Basanta Rabha were in charge of imparting accent training for the actors so that all of them could deliver their dialogues in the local accent.

The film reflects the rural ambience of western Assam in its truest sense, and it will instantly take the viewer to a world of a kid whose innocent and happy-go-lucky world turns topsy turvy thanks to the superstitious society of adults around him.

Set in a remote tribal Rabha village in Lower Assam area bordering Meghalaya’s Garo Hills, this Assamese feature film marks the feature film debut of National Award-winning film critic and documentary director Utpal Borpujari, whose documentaries “Mayong: Myth/Reality”, “Songs of the Blue Hills” and “Memories of a Forgotten War” have earned wide acclaim across the world.

The film takes a look at the inhuman practice of ‘witch hunting’ that is prevalent in parts of Assam as well as some other parts of India, through they eyes of an innocent child whose favourite aunt is branded as a ‘witch’ by the evil village “Bej” (quack) who conspires with another aunt to do so.

Guwahati Theatre Festival concludes


Guwahati, November 5, 2017: The second season of G Plus Guwahati Theatre Festival concluded on Sunday with Atul Kumar’s Piya Behrupiya, with brilliant performances by Trupti Khamkar, Dhvani Vij, Manasi Multani and others. The play, a Hindi translation of Bard's famous comedy play, Twelfth Night, is a nautanki musical that has many folk songs performed by the characters with a unique Indian flavour. 

The festival which was held from the 1st to the 5th of November also featured plays like Quasar Thakore Padamsee’s Mother Courage and Her Children, Alyque Padamsee’s Broken Images, The Gentlemen’s Club aka Tape by Sheena Khalid, Puja Sarup, Rachel D’souza and Vikram Phukan, Rajat Kapoor’s What’s Done is Done and Piya Behrupiya by Atul Kumar.

The Life in the Theatre Award 2017 was presented posthumously to PadmaShri Arun Sarma, who had made all of us proud with his distinguished work in numerous capacities. He was one of the most celebrated playwrights of Assam and was particularly known for his unconventional plays with elements of drama.

Keeping its first season’s appeal intact, the festival has been a major success as it saw a turnout of over 5000 people in a span of five days with the audience also looking forward to the festival returning for the next year.

“It has been highly encouraging to see such a huge turnout each day, making this the landmark theatre event of the city. We are already looking forward and planning for the next edition in 2018 and hope to make it even bigger, better and all-encompassing,” said Sunit Jain, Managing Director & Publisher of G Plus and Festival Chairman.

Indo Bangla joint military exercise next week


Agartala, November 4, 2017: Military contingents of India and Bangladesh would carry out joint training exercise called SAMPRITI at two different locations in northeast India. The exercise is divided in two district components Command Post Exercise (CPX) and Field Training Exercises (FTX), a defence statement said.

CPX is to be conducted from November 6 to 11 at Joint Training Node in Meghalaya’s Umroi while internationally famed Counter Insurgency and Jungle Warfare School at Vairengte in Mizoram will host FTX from November 6 to 18.

SAMPRITI is held alternatively in India and Bangladesh every year. The statement said purpose of the exercise is to build and promote positive relations between armies of two neighbouring countries.

“It also aims to enhance interoperability between the two nations and enrich from each other’s experience while carrying out Counter Insurgency and Counter Terrorist operations”, it added.

The statement informed 20 officers each from both the Armies will participate in CPX as part of Brigade & Battalion Command Posts. FTX would include participation of one Infantry company each from the Bangladesh Army and elite Red Horns Division of the Indian Army.

RB competitions on Vigilance Awareness Week


Agartala, November 3, 2017: The Rubber Board has conducted elocution competition for its employees and for students of higher secondary schools in and around Kottayam on the subject ‘My vision – Corruption Free India’.  A poster competition was also conducted for college students on the subject.

In the English elocution competition for students of higher secondary schools Merlin Sarah Mathew (Girideepam Bethany Central School, Kottayam), Ben Varghese Cherian (Baker Vidyapeeth, Kottayam) and Nadha Sunil (Girideepam Bethany Central School, Kottayam) won the first, second and third prizes respectively.  In the competition for the Board employees P.V. Suresh Babu, G. Sunil Kumar and A.R. Jayakumar won first, second and third prizes respectively. 

In the poster competition for college students A. Abhirami (BCM College, Kottayam), Samson Jose (Devamatha College, Kuravilangad) and Master Muhammed Sirajudheen (Baselius College, Kottayam) won first, second and third prizes respectively.

A debate was also held on the theme “Are the present anti-corruption measures, sufficient enough to achieve our vision- Corruption free India or not?” for employees of the Board and other central government offices in and around Kottayam.   

Awareness programme for rubber growers


Agartala, November 3, 2017: National Multi Commodity Exchange of India Limited in association with Rubber Board, Agartala will be conducting an Awareness Programme for the Rubber Growers of Tripura at Nucleus Rubber Estate & Training Centre in Agartala on November 6.

The program is meant for creating awareness among the RPS Office Bearers/Growers, as to, how the Exchange mechanism can be used for better price discovery and hedging. The Exchange will share its Kerala experience where Farmers, Traders and Co-operatives have been benefitted from hedging through NMCE.

The farmers need protection against the vagaries of price in the market, which they can get through hedging mechanism. While large farmers can directly participate on Exchange Platform, the smaller farmers can participate through their Rubber Producing Societies, which act as aggregators for them.

The programme will highlight how the Exchange mechanism can be best used by the Rubber Growers though their Rubber Producing Socialites.

The program will be attended by RPS Office Bearers/Growers, Rubber Board officials, Banks & CWC Officials and Traders so that the farmers get the inputs from all the sections of the stakeholders at one platform. Therefore the program will also highlight the benefit for Exchange mechanism to traders and consumers of the product without loss to farmers.

Using Exchange mechanism for price discovery and price risk management is a win-win situation to all the stakeholders, a press release from the National Multi Commodity Exchange of India Limited, has stated.